Make them stick
A beginner's guide to professional communication
Having ideas is not enough. Ideas become alive and start making an impact when they are shared. What does it take to bring ideas to life? You have to make them stick, you have to express them in a way that matters to the audience. Effective communication, the art of getting your point across, is probably the most important single skill for anybody working in a modern organization. This workshop looks at what everybody can learn from communication professionals in journalism, marketing and teaching.
Overview
Length of seminar: 2 days / 9:30am - 5:30pm
Trainer: Dominic Swire
Number of participants: min.6 - max.12
Target group: B 2 - C 2
Content
- The Curse of Knowledge
- Simplicity
- The power of surprise
- Avoiding abstractions
- Credibility
- Stories & Feelings